The Circle of Care Consultants, Inc.

Marketing Consultation Services

At The Circle of Care Consultants, we understand the enormous challenges treatment professionals and facilities face on a daily basis. All too often, in today’s demanding world of treatment, facilities face budgeting constraints, staffing issues and clinical priorities that do not allow them to successfully address their marketing needs and long term goals. For private practitioners, the need for advertising or successful marketing campaigns is inherent in being a small business owner, and yet all too often ignored or mismanaged opportunities leave practitioners feeling isolated and unfamiliar with resources readily available to them if only they knew the "right people". Factors, like time and money spent on marketing, play a large part in determining how a facility or provider will be recognized within the marketplace. At The Circle of Care Consultants, after carefully examining the course of action, or in some cases, the lack of action, you have taken in your marketing efforts, we teach you and your staff, techniques, from basic to advanced methods, to market your services to the public and other professionals looking to find competent, ethical and effective treatment options for their clients.

The Circle of Care Consultants will not only help you increase revenue, but also, assist you in strengthening your clinical program, and market your facility both nationally and abroad, without hiring and training new business development or marketing staff or breaking your budget. In other words, The Circle of Care Consultants are here to help you increase your marketplace visibility and strengthen your ROI in the unbelievably competitive world of treatment.

Our goals through consultation services are to provide you with:

Direct Connections To New Referral Resources To Grow Your Business
In Depth Review Of Current Marketing Strategy & Materials, Including Internet Marketing Plan
Assistance In The Implementation Of A Cost Effective Marketing Plan
Necessary Educational Training For Staff In Developing Positive Referral Relationships In The Field
Analyzing and Developing New Programming Tracks if Needed

Consultation Services Offered:

Current Marketing Plan Evaluation

Goal Setting
Employee/Staff Training
Review of Internal Policies, Procedures and Paperwork

Database Creation
Advertising and Public Relations Plan Evaluation
Marketing Printed Materials Review & Redesign

Brochures
Direct Mail
PR Pieces
Folders
Letterhead
Business Cards
Conference Booths
Giveaways

Nationwide Representation at Professional Conferences
Referrals to Treatment, Detox, Sober Living, Private Therapists, Psychiatrists and Other Professional Services
Comprehensive Case Management for Professional Membership Organizations, i.e., IPN, PRN, EAPs, other reporting agencies, Clients with Legal Issues, Probation, Courts, Attorneys, Unions, and more…

We have the ability to help your facility increase and stabilize patient census, develop new programming tracks, or evaluate the efficiency and professionalism of your current program.

Marketing:

Developing or enhancing a targeted, cost effective marketing plan
Developing or evaluating collateral print materials
Web site design or redesign
Web site optimization
Internet newsletters
National and local conference representation and attendance
Maximization of public relations opportunities
Developing mailing lists and marketing data bases
Local and national presence
Networking opportunities and personal introductions to valuable potential referral sources
Professionals networking events
Advertising (Print and Web)
Recommendations for enhancement of overall marketing efforts

Overall Program Evaluation:

An objective evaluation of the efficiency and professionalism of the facility or treatment center and staff. This can include:

General effectiveness of the program
AMA/Against staff advice discharge or early discharge rates
Staff moral and retention
Average client profile
A rate and pay scale comparison to similar programs locally and nationally
An overview of client, patient and referent satisfaction
Staffing qualifications
Alumni & aftercare program evaluation
Suggestions on how to strengthen and enhance all of the above areas

Intake and Admissions Department:

Evaluation of the intake and admissions policies and procedures.
This can include:

Phone presence & follow up expectations of Intake Coordinators
Intake assessment tool
Intake conversion rates
Internal communication procedures between other departments
Relationships with insurance companies
Cross referral relationships with other facilities
A concrete plan that will increase and stabilize average daily census

Specialty Track Development:

If you find yourself turning clients away because your program does not offer a dual diagnosis or specialty track….

You may consider our program development services for:

Sexual Compulsivity
Eating Disorders
Family Therapy
Co dependency Issues
Trauma Issues
Chemical Dependency
Relapse Prevention
Compulsive Gambling
Gay & Lesbian Population
Native American or other Culturally Based Populations
Anger Management
Pain Management

These Services Include:

Implementation of excellent clinical specialty tracks
Program development
Assistance in the development of daily schedule
Interviewing & hiring staff
Clinical trainings
Case consultation
Written exercise materials

Case Management Services & Continuing Care Coordination:

The journey to recovery does not end with primary or extended care treatment. This is a lifelong commitment to oneself, and we are here to help our clients gain access to every type of service they may need as they move forward in their journey. Through The Circle of Care Consultants, Inc., we offer a wide range of case management services to the consumer. We are available on a short or long term basis to provide all aspects of the aftercare planning process. Through consultation with current treatment providers, and based on individual client needs, we will present an aftercare plan with recommended treatment providers, family therapists, 12-step meeting locations, psychiatrists, life coaches, holistic practitioners, body centered psychotherapists, halfway houses, extended care facilities and any other necessary components of a person's ongoing recovery team. Most aftercare plans span a period of 1 year. Services are billed hourly based on level of client need, and are billed to client directly. Case Management Services & Continuing Care or Aftercare Coordination services are also available on a contract basis to treatment providers for their clients or programs. We understand the importance of aftercare and believe staff must be well trained in providing a solid continuum of care for your clients. Aftercare planning should begin at intake, and clients should be involved in as much of their treatment and aftercare planning as clinically appropriate. Our Care Consultants have extensive experience working with chemical addictions, trauma, eating disorders, sexual compulsivity, dissociative disorders, personality disorders, depression, bi-polar disorder, behavioral problems, anxiety disorders, gambling and other compulsive disorders, and much more. They will respect your client’s recovery, and provide them with the healthcare services and referrals they will need upon completion of their treatment stay.

Who Uses Our Consulting Services:

Treatment Centers wishing to increase and stabilize their census
Intake Departments wanting to increase their conversion rates
Programs looking for an effective marketing plan, including collateral materials and web site optimization
Facilities that would like to develop new programming tracks
Treatment Centers seeking an objective evaluation of the efficiency and professionalism of their program and staff
Private Practitioners who work with multi-diagnosed clients and desire professional marketing of their practices to a vast network of behavioral healthcare professionals world wide
Treatment Programs wishing to increase the long term success rate of their clients through the implementation of strong aftercare services
Programs interested in knowing how they compare to the competition locally and nationally in staffing ratios, salaries, fees and treatment programs.

If you are interested in any of services, please call today for a free consultation.
(561) 350-0310